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Nature Preservation

Rising tourist numbers create jobs and economic growth, but do not always go hand in hand with the preservation of environment and landscape. But the awareness for the importance of preserving an unspoiled and functioning nature is rising. There are several examples around the world that show how tourism and nature preservation can work hand in hand. I would like to showcase two of them: South Tyrol: South Tyrol’s natural landscape thrills tourists and locals alike. Since the onset of mass tourism in the 1970s, however, the Alpine regions, especially Austria, have struggled with harmonizing rising tourist numbers and nature preservation. For South Tyrol it early had been clear that an unspoiled nature is basis for the success of tourism. That was when the idea of ​​sustainability has been introduced in South Tyrol’s tourism industry. Gentle tourism is the slogan under which tourism projects in South Tyrol are developed. This is also supported by the European Union and its „Agenda for Sustainable and Competitive European Tourism“. And it is the motto under which many hotels, travel agencies and tourism specialists …